If you’re a company that’s trying to come up with clever marketing campaigns for your social media, you might be familiar with the term email validation. Worry not in case this is the first time you’re hearing about it because here is an article explaining what email validation is and everything you need to know about it.
What Is Email Validation?
While social media campaigns can be of various types, targeting a wide range of target audiences, email marketing is one popular way to go about it. Email marketing has a huge rate of interest because most people can’t go a day without checking their emails, despite how busy they are. Whether they just woke up from good lumber or are trying to pass some time at work, checking their emails is a good way to go.
As a social marketeer, it takes great effort to collect people’s email addresses, more times than not, however, you end up coming across deadbeat addresses. While having an incorrect contact list is unfortunate, you don’t have anything to worry about as it can be taken care of easily.
To ensure that all of the email accounts you’re going to target are not only existent but also well in use, you could make use of email validation, a process in which you verify whether an email address exists or not while confirming whether your mail can get delivered to it or not.
Importance of Email Validation
● Increases productivity and sender’s reputation
● Helps avoid dangerous email addresses
● Improves your deliverability
● Improves your marketing statistics
Delivering emails to the wrong addresses, not only decreases your productivity as a social marketer but also gives you a poor sender’s reputation which in turn doesn’t allow you to get your emails delivered efficiently. With the help of email validation, you can access email addresses that are well in use, giving you access to a valid audience, and improving your chances.
● Protects you from being marked as a spammer
● Prevents you from getting blocked by ISPs and ESPs
● Cost-efficient
Thanks to email validation, the amount you have to spend on email marketing significantly decreases.
How Does Email Validation Take Place?
The first and the most crucial step is to check the spelling of the email address present in your database. Next, you have to check the symbol placement in the email addresses.
Email validation is a short process and takes mere seconds if done with the help of software, many of which are available for free in the market. If you’re new to the game of email marketing, you don’t need to invest in premium features of the software, just go with a basic version till you get a hang of it. While email validation can be done yourself too, it is too time taking and not that helpful.
Conclusion
As a company, your reputation is very important to you, so you must preserve it at all costs. Email validation helps you with that along with saving your time, money, and labor.
